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Get Your (tech) Priorities Straight

Startups fail from time to time. Not because of a lack of good ideas, but because the wrong idea’s been chosen. Most product managers will agree that the hardest part is deciding which features deserve the team’s blood, sweat, and tears. Okay, we lied. There’s no blood. 

21 Questions: Usability Style

As much as we'd love to think our users are a lot like us, they rarely are. That's why it's important we understand who they are. Ask the right questions and you’ll get the right insights, ones that you can act on.

That “Aha” Moment

The first-time user experience is important. Why? Because users are exploring. And they probably have a problem to solve. Users might not stick around if they don’t find value quickly. So the sooner they feel that “aha,” the better.

5 Ways To Tell A Story With Design

First impressions matter. They always have. Whether face-to-face or virtual, a good first impression can be the difference between winning or losing business. But now? Instead of 5 minutes, you get 5 seconds. Max. 

Outsourcing your development teams. Yes or no?

We work closely with our clients and their customers to truely understand the values of all parties. We help business bridge this connection and enhance a customers experience.

API design considerations for rapidly scaling organisations

Bigger is not always better. Add more resources to a company, and its revenue may increase. That’s growth, and it’s good. But increase a company’s revenue without adding significantly more resources? That’s scale, and it’s even better.

What is the difference between an API and an SDK?

There is often confusion between what an SDK and an API are, and why an app would want to integrate either of these third-party softwares.

Webhooks and API's: what are they, and why do we need them?

A bit of an introduction to webhooks and API's for those hoping kickstart the development of their own or to consume some of those that are already available.

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